To help the public understand eHealth+ latest development and encourage active health management for individuals and families through the eHealth App, eHealth hosted a two-week "e+ Wonderland" event at Times Square, Causeway Bay in March 2025. Featuring exhibitions and interactive games, the event offered an engaging learning experience, while promoting healthier lifestyles via the "e+Life" platform.
Interactive Games and Information Panels: A Complete Guide to eHealth+
The information panels at "e+ Wonderland" introduced the four strategic directions and nine core functions under the eHealth+ five-year plan, along with the key features and future roadmap of the eHealth App, helping to raise public awareness of eHealth.
The event also featured interactive games "e+ Catch for Fun" and "e+ Claw for Fun" to familiarize participants with the updates on eHealth+ and encourage them to stay connected through the eHealth App. Participants who completed the games received exclusive gifts, making it a hit among both adults and children.
"e+ Go to Park" Limited-time Mission: Encourage Healthy Habits
Launched in 2024, the "e+Life" health challenge platform debuted with "e+ Go to Park", an initiative designed to integrate sports into gameplay, allowing users to accumulate health coins. The game encouraged users to explore designated parks under the Leisure and Cultural Services Department, where they could discover and collect virtual characters and gadgets, turning exercise into a fun adventure. During "e+ Wonderland", a limited-time "e+ Go to Park" mission allowed citizens to catch virtual collectibles at the venue and to earn health coins and redeem gifts.
eHealth On-Site Registration: Easy Sign-Up for Children's eHealth Accounts
To encourage parents to activate and verify eHealth accounts for children under 16 via the "My Family" feature in the app, a dedicated registration and consultation counter was set up at "e+ Wonderland", helping them establish lifelong electronic health records from an early age. As an added incentive, parents who register for an eHealth account on behalf of their newborn (under one year old) will receive an exclusive limited edition "Newborn Gift Box."
